Who is Justin?

Justin has been the creative spark at the heart of Merlin Entertainments – the world’s second biggest attractions company – for over thirty years.

Justin’s knowledge and experience of theme park and attractions-based design is unmatched in the industry. Working within an actual operating business, recognising the challenges “at the coal face”, for more than three decades has given him a unique insight into what excites the guest, works for the operator and provides a return on investment.

Over 25 years ago, in California, Justin was largely responsible for the creative direction of the second LEGOLAND Park outside of Denmark. It is testament to his inspiration and innovation that to this day LEGOLAND California remains the most financially successful operation in Merlin’s world-wide collection of theme parks.

In the following years, Justin provided the inspiration and led the creative delivery of a vast array of themed attractions that have become industry standards. This includes:-

• New Legoland’s across the Globe
• Expansion of Sea Life Centres into a recognised international destination brand
• Creation and roll out of Legoland Discovery Centres
• Enhancing and expanding Madame Tussauds global presence
• Developing world class, branded destination concepts with famous names and brands including Cadburys, Derren Brown, Sony / Columbia Studios, Bear Grylls, Ferrari and of course LEGO

Justin explained the background to Wondertree Creative

“When I first joined Merlin, I thought it would be a fun adventure for a couple of years – thirty years later I can hardly believe how amazing the journey was. My mentor, and hero, at Merlin for many years was Nick Varney – now Sir Nick, when he finished, it was clear and appropriate that Merlin would evolve. On reflection, this is probably what prompted me to review my own future and opportunities.”

“With so many great memories and lifelong friendships, Merlin is like part of my family so it was definitely not an easy decision when I chose to move on. So here I am – a big wide world and Wondertree Creative! I’ve still got the same crazy enthusiasm and excitement for this industry. I’m confident by giving me and my colleagues at Wondertree the opportunity we’ll show what a great job we can do!”

“Give me a shout – as anyone who knows me will confirm – I’m always happy to talk!”